(merged with Trapit in December 2014)

 KEY PERSONNEL

• Henry Nothaft, Jr. (CEO)

• Bill Harris (VP of Sales)

• Tommy Ziemer (VP of Product)

Addvocate/Trapit increased sales revenue and brand reach by making it ridiculously easy for executives, salespeople, and other employees to engage in social selling and employee advocacy. Built on proprietary artificial intelligence, Trapit enabled users to share content that delivers value to customers at every stage of the buyer’s journey. Their platform flattens barriers to adoption, scales quickly, and provides detailed reporting for sales managers and content planners. Trapit’s customers included IBM, GoDaddy, MarkLogic, Microsoft, and New York Life.

In December 2014, Trapit and Addvocate, announced their intent to merge. Trapit was acquired by ScribbleLive in May 2017.