(acquired by Brand Networks in October 2013)

 KEY PERSONNEL

• Paul Suh (Chief Financial Officer & Chief Operating Officer)

OptimalSocial was founded by Rob Leathern and David Li in 2008 as CPM Advisors, Inc. Optimal Inc. was a social media advertising and analytics platform helping brands and advertisers manage social advertising campaigns in real-time with its media acquisition and optimization platform and proprietary audience analytics suite. Also provided an analytics suite that generated actionable insights for user targeting and an ad platform managing campaigns automatically and efficiently. The company raised $5.1 million in venture funding in 2008 and 2012 and was subsequently acquired by Brand Networks in October 2013 for $35 million in cash and stock.